“While people are willing to adopt sustainability practices for economic reasons, deep feelings of ambivalence, irritation and distrust towards “elitist” environmental activists do not diminish as new practices are implemented.”
Microtrends: Killing the planet one purchase at a time
“The next time you scroll social media and see a new trending item, take a second to consider if being trendy for two weeks is worth the permanent effects that microtrends can have on the environment.”