KATIE GOODRICH STAFF REPORTER During National Breast Cancer Awareness Month, the familiar Butler blue around campus is replaced by a new color–pink. Since 1985, October has been observed as National Breast Cancer Awareness Month by a collaboration of groups including the American Cancer Society. They focus on raising awareness and educating people about breast cancer,…
Charities a focus for coaches
The Butler men’s and women’s basketball teams work hard to be involved with charitable causes off the court. Men’s basketball coach Brad Stevens said he is most-dedicated to charities involving cancer research and serving the hungry. “For me, the two things that I’m really passionate about are the American Cancer Society and some of the…
OPINION | Breast cancer awareness groups have objectified women
October is National Breast Cancer Awareness Month. The entire Butler University community has rallied together to raise money and spread awareness. It’s a very powerful experience benefitting a worthy social cause. However, “sexy” breast cancer programs have become more popular in the past several years, which is troubling. This sexualized message works against the campaign’s…
Breast cancer nonprofits may not benefit from ‘pink’ products
October is Breast Cancer Awareness Month, but could the products we buy to support breast cancer research actually be contributing to the problem? The claim made by sources, such as a GOOD magazine online editorial, is that breast cancer awareness marketing is both misleading and hypocritical. Consumers are being urged to consider the reality of…
Facebook statuses support breast cancer
“I like it on the desk.” “I like it on the couch.” Don’t be shocked. These Facebook statuses are not as suggestive as one might think. They are actually supporting breast cancer awareness. The statuses are referring to the location of one’s purse. This status went viral at the beginning of October to mark the…
STAFF EDITORIAL | Breast cancer bracelet ban bogus
“I love boobies.” What is so wrong with that? Many high schools across the country are banning breast cancer awareness bracelets with the phrase, “I love boobies,” after being deemed inappropriate by school officials. We at The Butler Collegian believe that students should be allowed to wear these bracelets with pride and without contest. According…
Being ‘blunt’ about breast cancer awareness
“As young college students, you think you are invincible,” communications instructor Donna Gray said. Her point? Breast cancer is now affecting 1 in every 8 women before the age of 40. A Butler University journalism class, Strategic Communication for Nonprofits, has teamed up with Young Survival Coalition (YSC) to create a breast cancer awareness campaign…