Brad Stevens is among many sports celebrities competing in the Most Beautiful Eyes competition. (Photo courtesy of Prevent Blindness Indiana)

Gordon Hayward is among many sports celebrities competing in the Most Beautiful Eyes competition.

Prevent Blindness Indiana is taking the mantra “The Eyes Have It” to a whole new level, and Butler men’s basketball head coach Brad Stevens and former Bulldog Gordon Hayward are in on the action.

During the month of September, PBI is sponsoring the “Most Beautiful Eyes” competition online to determine who has the best looking pair among the participants.

Anyone can enter the competition by uploading a photo at mostbeautifuleyes.org.

Eighty-seven people have done so to date.

PBI has also recruited some sports celebrities who know a thing or two about competition to be apart of the month-long event.

Joining Stevens and Hayward are Indiana men’s basketball head coach Tom Crean, Purdue men’s basketball’s head coach Matt Painter, Indy Car driver Sarah Fisher and Indianapolis Colts center Jeff Saturday.

Even Sarrah Williams of the Indiana Pacers’ Pacemates and Rowdie, the Indianapolis Indians mascot, are vying for votes.

Each vote on the site costs one dollar, and all proceeds go to PBI, but there is a five-vote minimum.

PBI uses donations to conduct vision screening programs and also to train and certify community volunteers to lead the programs.

PBI was founded in the 1940’s and was the first affiliate of Prevent Blindness America (PBA), which was founded in 1950.

As of press time, the men’s basketball celebrities topped the competition. Crean had the most votes with 276, Stevens had 250 in second and Hayward was in fifth place with 180 votes.

Voting closes at midnight on Sept. 30.