butler brand
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‘Setting the Standard for Bold’
“‘We want to make sure we talk about the university and the brand reflects the university in a way that is authentic to the actual lived experience of students.’”
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Butler Blue III is in the deep end
The ‘spirited’ dawg loves his job as a mascot, but bearing the weight of the Butler Brand spreads him too thin. Columnist Emma Beavins explores Trip’s schedule, purpose, and availability to current students.