BISE
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Hurry at Hinkle: BISE holds overnight NBA Cup Challenge
In anticipation of Hinkle Fieldhouse hosting the NBA Cup Championship in December, BISE gave students the opportunity to create their own promotional campaign for the game and possibly be hired by the NBA. Multimedia Reporter Will Hicks gives an in depth look at the night.
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BISE, Dawg Pound team up on NBA Cup marketing sprint
“In teams of five, students worked for 12 hours to develop a marketing campaign to convince Butler students to attend the NBA Cup Championship, being hosted at Hinkle on Dec. 11.”
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Over 300 student leaders celebrated at banquet
Over 300 students were nominated for an award and celebrated at the 2026 Student Leadership Banquet, held on April 13. Hosted in Efroymson Family Gym, members of dozens of student organizations gathered together to recognize the efforts of their peers. Amelia Black, a junior organizational communication and leadership major, received the Lori Ziemba & Ken…
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‘Blitz Week’ brings students and staff together on the court
“‘The best part was less about sort of the campaign impact of it, and more about just sort of a cultural event, for faculty and staff.’”
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The SKY(LAKE) is the limit
“‘[SKYLAKE] started to want more and more help after they realized how well Butler students are prepared for experiences like [this partnership.]’”
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VIDEO: BISE breaks into the Indianapolis sports scene
The new Butler Institute for Sports & Entertainment program integrates classroom-learned skillsets with real-world experience. Multimedia Editor Piper Bailey reports on the program’s opportunities.
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BISE breaks into the Indianapolis sports scene
“Butler was made for [these] moments. It has created a culture here that says we’re innovative, flexible and adaptable.”